TV3 have today announced that Domino’s Pizza will sponsor ‘The Voice UK’ which airs on Saturdays at 8pm on TV3.
The multi-platform sponsorship deal was negotiated by Mindshare Ireland on behalf of Domino’s Pizza and includes broadcast sponsorship of The Voice UK, ownership of all digital elements of The Voice UK on tv3.ie, 3player and major activation elements, on-air, online, on mobile and through social media platforms.
The Voice UK, which is presented by Emma Willis, sees global music legends will.i.am, Jennifer Hudson, Sir Tom Jones and Gavin Rossdale embark on a journey to uncover the best new vocal talent in Britain. The winner receives a record contract with Polydor Records.
Commenting on the deal, Domino’s Local Store Marketing Consultant in Ireland, Paul Dupuy said, "The Voice sponsorship offered us an ideal opportunity to align ourselves with TV3’s Saturday night entertainment schedule. We hope to enhance viewers’ weekend entertainment with our freshly handmade to order pizzas using quality ingredients whilst they enjoy the drama and excitement that only The Voice can bring."
Source: www.businessworld.ie
