It was announced this week that the newest online lottery company entry into the Irish market, Lottoland, has launched the World's first global lottery and its first independently developed lottery product, World Millions, which is now available in Ireland.
WorldMillions will offer the largest guaranteed prize in the world and will often represent the largest jackpot in the world on a weekly basis.
The new product will be available exclusively through Lottoland and will take place every Thursday and Sunday - with the Sunday draw offering a guaranteed prize of €100 million (the Thursday jackpot is fixed at €50 million).
WorldMillions is backed by Lottoland’s unique insurance model, protecting the business against large pay-outs and giving customers access to the largest lottery jackpots in the world. To-date, Lottoland players have won over €400 million. The largest individual lottery prize paid out in 2016 was €22 million.
Lottoland claims the odds of winning the jackpot are much better than other major lotteries such as EuroMillions and the US based MegaMillions or PowerBall. To take part, customers have to choose an eight-digit number between 00,000,000 and 99,999,999.
As each number is sold just once, the winner will always receive the full jackpot amount. So there is no need to share with other winners, as is often the case with other lotteries. Customers can also choose to reserve their favourite numbers for themselves with respect to future WorldMillions draws by subscribing for such number.
Tickets are available for €10 on the Sunday (and €5 on the Thursday), while customers can also opt to purchase 1/10 shares from just 50 cents. By purchasing a 1/10 share of numerous lines, customers can increase their chances of winning by being able to bet on more lines for their budget – this is yet another feature that is also usually not available to lottery players.
Speaking today, Lottoland Ireland Country Manager, Graham Ross said, "We’re delighted to be able to announce the launch of our first bespoke and exclusive lottery betting product, World MillionsÒ which is the most innovative product of its type within the industry. Our prizes now dwarf those of the National Lottery and Euromillions and when you choose your number, it remains yours only, so the big prize won’t ever be shared!"
He added, "Innovation is what drives everything we do at Lottoland. We are not afraid of experimenting, however we never lose sight of what our customers want. WorldMillions will be the first of several major innovations that will be introduced in 2017 and that will see us further establish our business as a truly world leading operator in the lottery sector."
Source: www.businessworld.ie
