As Business World came back into the office after St Patrick’s Day we only needed to look at the roads and public transport to realise there were a lot of people taking the long weekend! A quick straw poll among the team and it became obvious that many partners, friends, colleagues and school kids are on holidays.
Some businesses face a very positive financial situation on the back of Paddy’s day;
• Biggest trading day for some businesses – pubs, bars, restaurants, souvenir shops, etc.
• Large marketing / advertising spend in the run up – trickle-down effect to many businesses, including Business World!
• Brewers / caterers massively increased trade, before, during and after
• Tourism sectors – hotels / hostels, tours, museums, car hire etc. boosted significantly before, during and after.
• Certified Public Accountants Ireland estimate that 140,000 people visit Ireland on St Patrick’s day
Government support
The Irish Government has pushed a diverse mix of St Patrick’s Day events to boost key industries such as tourism, food and culture.
Tourism Ireland’s 2016 Global Greening initiative has increased in recent years. The concept behind global greening is turning sites around the world a shade of green to celebrate our national day. New sites taking part in 2016 include 7 World Trade Center at Ground Zero in New York, Gateshead Millennium Bridge, Yas Viceroy Hotel in Abu Dhabi and the Nelson Mandela statue in Johannesburg.
They are joined by some ‘old favourites’ which have gone green in previous years – including the Colosseum in Rome, the Sacré Cœur basilica in Paris, the Great Wall of China, Niagara Falls and the Christ the Redeemer statue in Rio de Janeiro.
Bord Bia also got in on the act. As the world prepares to celebrate St. Patrick’s Day and all things Irish this week, Bord Bia will maximize the opportunity to promote Irish food and drink to a global audience.
From Abu Dhabi to Zagreb, through its network of international offices, Bord Bia is coordinating over 100 promotional activities and events aimed at consumers, retailers, trade and foodservice operators. Irish food and drink exports reach over 175 countries around the world and were worth €10.8 billion in 2015.
Business World
So clearly depending on which sector your business operates in is key to how much you enjoy St Patrick’s Day! At Business World we support a broad range of clients, so we know how much holidays and celebrations can affect business both positively and negatively.
Here at Business World we have a strong mix of news journalists, blog writers and SEO specialists who create content that is interesting, informative, and bespoke to your business needs. This can include tailoring your content to support events, such as St Patrick’s day, throughout the year.
