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The psychology of blogging

Written by John Compton, on 29th Jun 2016. Posted in General

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Whether it’s creating content for the beauty business or business and finance, the stats are the bottom line. We need to know the value of our work.

From Business World to Beauty world we want to know the stats. How do they add up? Who is viewing? Where, when and why?


We need to be aware of these answers or else why blog content for your brand? Yes, to gain followers, to increase engagement but ultimately we want more customers.

So if we have all the relevant stats to hand, we can see what we are doing right and more importantly, where we are going wrong. From this information, we can choose the best course of action.

Stats and numbers may be considered boring but the facts are facts and need to be addressed to improve business.

Blog facts

HubSpot recently put together some facts on the key stats that are important, relevant and useful to your business.

B2B marketers get 67% more leads by using blogs

By prioritising blogging marketers are 13 times more likely to enjoy positive ROI

By 2020 85% of relationships will be without talking to a human

Companies who blog receive 97% more links to their website

Positive effect

To get these results the blogs must be of a good quality and frequently posted which will have a positive effect on your marketing efforts. It will also save you money an your PPC campaigns as you are generically increasing your SEO.

This in turn will increase your followers, gain credibility and increase generic leads. To be seen as a market leader would be great for business and regular blogging gaining regular readers will increase your readership.


Make sure you have relevant images – images attract backlinks. Good design along with quality content will give the article more credibility and basically will look good and make readers what to stop and return. As you know, our attention span these days is not the best and the competition is high.

I read somewhere that size does matter. Blogs should be between 450 and 1500 words to reach Google or for Google to see you. Over 1500 attracts more backlinks. So keep this in mind when writing.

Blog post timing has importance too. Monday mornings is a great time to post blogs, maybe that’s because we are sluggish after the weekend and need to be entertained! If there is another reason behind this I will find it and come back to it! Thursdays are good too so I think I will research this properly and come back to you on the psychology behind the times to post – my next blog!

Ask questions and answer questions, promote engagement. This will increase interest and attract more readers to comment on your post, don’t you think?

We love to hear your feedback. Get in touch today.

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