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Topaz begins rebrand of the ESSO network

Written by Robert McHugh, on 30th Jun 2016. Posted in General

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Topaz has today revealed two forecourts which have been rebranded from Esso to Topaz as a result of the recent acquisition of Esso Ireland.
 
The two new look Topaz service stations, located in Abbey Point, Celbridge and Beechwood, Bray, were officially unveiled today as part of the ongoing rollout of a wider rebrand programme that will see the Topaz network extend to 464 service stations. 

Following the conclusion of the rebrand, the business will have a presence in every county on the island of Ireland and become one of the top 10 companies in the country.
 
Topaz is Ireland’s largest fuel and convenience retailer, made up of 444 stations across the island of Ireland, including its recently acquired Esso station network. Of these stations, 158 are owned by Topaz and 286 by dealers. The agreement also encompasses a commercial fuels operation with over 50 depots and two owned terminals.
 
Topaz Network Development Director, Jonathan Diver says, "We’re delighted to welcome the two rebranded service stations to the Topaz brand, part of a wider rebrand of the Esso service station network which will be rolled out over the coming months."

He added, "These stations, are fantastic additions to our network. The roll out of the rebrand of the Esso network will see some 59 Dealer locations and 35 Company owned service stations take the Topaz brand."
 
Source: www.businessworld.ie 

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