One in four Irish consumers used or bought online services for the first time during the pandemic, according to a new study from PayPal.
The study, conducted by Ipsos and involving 2,000 consumers in Ireland, found that a third (33%) of people plan to buy more products or services online going forward, compared to before COVID-19. Over half (51%) said they can buy everything online without any issues.
In terms of the most popular services purchased by Irish consumers, call/video call services took the top spot, followed by video on-demand subscriptions and music subscriptions. The most popular online product purchased during lockdown was clothing/shoes/accessories.
Some 86% of Irish consumers found benefits to buying online during the COVID-19 crisis. Home delivery availability was cited as the biggest advantage with almost two thirds (64%) of respondents selecting it. More than half (59%) cited no queues as a main benefit. Access to shops and products from home and online being the only option to get the desired products were also among the top benefits, each being cited by 39% of people. Meanwhile, 21% of respondents said payment security was a main advantage.
Commenting on the figures, VP Merchant Operations at PayPal EMEA, Maeve Dorman said, "Understandably, there has been a huge shift toward online purchasing in recent months, and our research shows that this will be a permanent change for a lot of people in Ireland. Digital has become the new normal for buying both goods and, increasingly, services – as well as many consumers buying online for the first time, there are those who have completely changed their behaviours when it comes to purchasing as a result of the pandemic."
She added, "Irish businesses need to step up and ensure that they are able to deliver an online offering equipped with a simple checkout process and secure payment options, otherwise they will fail to capitalise on the opportunity during what is already an extremely challenging time. Having a digital platform is more important than ever in order to meet the growing domestic need for online access to products and services, and future-proof businesses by attracting building trust among existing and new customers. It also opens up a huge global opportunity for Irish businesses to grow at this time."