A new online survey from Irish telecoms and broadband provider, Pure Telecom, has revealed that 55% of Irish TV licence holders aged 30 and under are planning to, or considering, ceasing payment of their TV licence due to an increase in consumption of online content and streaming services such as Netflix and Amazon Prime.
The research, carried out by Censuswide on behalf of Pure Telecom, surveyed 1,001 online adults across Ireland in July 2017.
Pure Telecom’s research found that in total, 43% of Irish TV licence holders are planning to, or considering, ditching their TV licence solely due to an increase in online viewing. The research found that one-in-10 Irish adults have already stopped paying the TV licence, rising to 17% in the 30 and under age group.
The survey highlights how traditional TV viewing habits are changing, as increasing numbers are choosing to go solely online to watch TV and on-demand content. Currently, any household with a TV set is required to pay the €160 licence fee, however the charge does not apply to those who view all their video content via laptops, tablets or smartphones.
On average, consumers watch 6 hours 36 minutes of streamed or internet-reliant content each week, rising to 8 hours 47 minutes for 30 and under age group. People living in Donegal are the highest consumers of online content, while consumers from Cavan watch the least.
Earlier in the year, the Department of Communications considered an extension of the TV licence fee, which would apply to owners of computers, laptops and large tablets – a suggestion that has since been scrapped. However, the survey highlights that there is little appetite for the charge amongst Irish adults, with 62% opposed to its introduction.
Commenting on the findings, CEO of Pure Telecom, Paul Connell said, "The quality of content produced for online platforms has been steadily rising to the point where it is now at least on par with – and in many cases it outshines – what is offered on traditional television channels. People also now take for granted the convenience of on-demand viewing and the ability to watch content on-the-go. Coupled with very high quality content now available online, it is natural that consumers are questioning the need to continue to pay for a TV licence."
Source: www.businessworld.ie
