Online shopping in Ireland has surged in recent years as advancements in technology continue to develop, according to new research from iReach insights.
A recent survey examined the habits of 1000 adults in Ireland regarding online shopping and their usage of the service. Their research shows that four out of five adults in Ireland shop online. Of the shoppers using the online services, 70% are buying clothes, 59% tickets (plane, concert, etc.), 40% books and 38% technology.
Eighty five percent of Irish females shop online while males fall behind at 77%. The research shows that the majority of younger adults shop online (86%), around four out of five (79%) middle-aged adults while just three-fourths of older adults shop online (76%).
According to iReach insights, "Internet usage is rising unceasingly, and online shopping is giving access to individuals on the go and at home, to explore and purchase a wide variety of items. Some stores are solely online with their products constrained to their sites and have proved to be a successful business model. Online shopping allows anyone to shop with an assortment of products without having to leave the comfort your couch."