Irish consumers feel they’re being ripped off by their current mobile phone providers and are looking for better value.
This is according to research for Virgin Media by iReach which showed 81% said they feel they’re being ripped off mobile by phone networks.
Eighty six percent of 1,000 Irish adults surveyed said they would switch mobile network provider if their phone bill was to be increased and
Furthermore, 6 out of 10 people said that price is the number one factor when choosing a provider with coverage and data provided coming 2nd and 3rd while 76% of smartphone users would be interested in a mobile phone contract that allows you to reduce monthly bills once you have paid off the actual cost of the smartphone.
The research estimates that over 90% of Irish adults own a smartphone.
Source: www.businessworld.ie
