Home > Technology > AMI rebrands to Vyta and adds 60 new jobs in Dublin and Belfast

AMI rebrands to Vyta and adds 60 new jobs in Dublin and Belfast

Written by Robert McHugh, on 18th Mar 2021. Posted in Technology

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Irish secure IT recycling company, AMI has announced that it is creating 60 new jobs in Ireland and Northern Ireland as it rebrands to Vyta. The new name is a play on the word ‘vital’ thus emphasising the value created for customers. 

The rebranding aims to accelerate Vyta’s progress and help it to achieve a revenue target of €10 million by end of 2021. The company forecasts subsequent growth to €14 million by 2023.
 
Shareholders are investing €3 million in the business in areas including operations, marketing and training to ensure that Vyta has the resources needed to deliver on this ambitious growth plan. Vyta is also planning an organic expansion with the opening of a new ecommerce sales warehouse in Ireland that will help its retail arm, RefreshedByUs to increase online sales of high quality refurbished laptops and PCs. 
 
The new hires will be shared across Dublin and Belfast offices and will work in marketing and sales, finance, engineering, operations and logistics, customer service and human resources. Of the 60 new roles, 40 will be employed in engineering and operations. When the expansion has completed by 2024, Vyta expects to employ 150 people.
 
Speaking this week, CEO of Vyta, Philip McMichael said, "The criticality of our service is evidenced by the growth we achieved through the pandemic. We are very excited to reveal our thought-provoking new brand, which highlights this vital nature of our service and allows us to build on it for the future. We believe that it will provide significant impetus to our ambitious growth plans."

Source: www.businessworld.ie

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