It was announced this week that Accenture has entered into an agreement to acquire Rothco, a full-service creative agency. It is hoped Rothco will boost Accenture Ireland’s creative capabilities and those of Accenture Interactive as an experience agency in Europe.
 
The agreement to acquire Rothco follows the official February (2017) opening of The Dock, Accenture’s global multi-disciplinary research and incubation hub along with the Fjord Dublin studio.
 
Accenture believes the additional capabilities in Ireland will complement and expand Accenture Interactive’s presence in the UK and Ireland, and strengthen its creative capabilities, which can be extended for the whole of Europe. Accenture Interactive plans to scale Rothco’s creative and brand marketing capabilities internationally.
 
Commenting on the deal, Country Managing Director of Accenture in Ireland, Alastair Blair said, "We’re delighted about welcoming such a talented group of creative professionals into the Accenture family. Rothco is a great fit for our business in Ireland. Dublin is not only an innovation and technology hub, it is a creative and cultural capital. Experience is the new battleground and we are creating new ways for our clients to engage with their customers. Once the acquisition is completed, more than 150 professionals from Rothco will join Accenture to help our clients innovate and lead in their markets."
 
Rothco CEO, Patrick Hickey added, "Accenture Interactive is a hugely exciting brand to be a part of. It’s shown tremendous leadership in moving towards a new agency model, and we’re very excited to be part of that change."

Source: www.businessworld.ie