Home > Technology > Facebook Boost Your Business Event lands in Cork

Facebook Boost Your Business Event lands in Cork

Written by Robert McHugh, on 26th May 2017. Posted in Technology

article headline

Over 400 small and medium sized businesses (SMBs) from Cork, Kerry, Tipperary, Galway and Dublin gathered today at the O’Callaghan warehouse on Custom House Quay, Cork for Facebook’s Boost Your Business event.

The event, in association with Cork Chamber, aimed to provide SMBs with greater insight into the potential of the digital economy. Through workshop sessions and one-to-one mentoring, businesses benefitted from practical training on brand building in a mobile world, driving sales both online and in-store with Facebook and Instagram and best practice tips from fellow business owners.
 
More than 2 million of Ireland’s 2.6 million Facebook users are connected to at least one Irish SMB and more than 55 million people from around the world are connected to a business in Ireland. With 84% of Irish users connected to a local business it shows the incredible appetite of people to support their local economy and community.

Three Irish businesses Huckleberry’s Doughnuts, Babyboo.ie and Wellnice Pops, shared their experiences on building a presence online, finding new ways to connect with customers and using the latest tools to grow the customer audience beyond Ireland 
 
Figures supported by European Commission research have shown that SMBs who actively engage with consumers on the internet have experienced sales growth rates that are up to 22 percentage points higher over three years than those companies in countries with low or no internet presence.
 
Speaking at the event, Head of Public Policy at Facebook Ireland, Niamh Sweeney said, "Small businesses are the backbone of the Irish economy and Facebook is proud to be in Cork today with so many of them who are using our platform to boost their online presence. The digital economy still promises huge potential for Ireland, and today’s event is about helping businesses to capitalise on that opportunity by learning about the new tools and technologies that can help them grow."

Source: www.businessworld.ie

More articles from Technology

image Description

Generative AI adoption rates on the increase in Irish workplaces

Read more
image Description

63% of businesses in Ireland to increase AI spend in 2024

Read more
image Description

New AI Accelerator Programme for Start-Ups at UCD

Read more
image Description

Invert Robotics secures €2.5m investment

Read more
image Description

Google expands its Local Employment Task Force in Ireland

Read more