Irish big data analytics company, Connectors Marketplace, have today announced the launch of their automated social media lead generation solution.
The company’s platform allows sales people, lead generators and marketers to identify and nurture high volumes of leads. It delivers a vast array of insights that enables sales teams deploy social selling to drive brand awareness, increase consideration levels and capture new business.
Connectors Marketplace is headquartered at NovaUCD, the Centre for New Ventures and Entrepreneurs at University College Dublin, and has an office in New York.
CEO and founder at Connectors Marketplace, Kevin Neary commented, "We have built this actionable lead generation tool on the back of advanced data analytics research conducted in conjunction with a team of big data scientists at University College Dublin.
"We have captured and analysed extensive business feedback on how companies want to access social profiles. We also understand how prospects engage across multiple social networks.
He added, "The sales and marketing community requires a tool with the power to filter all social media clutter, tweets, posts, news, conversations and social media profiles to find new business opportunities.”
Source: www.businessworld.ie
