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Irish online retail sales surpass last years by 36%

Written by Robert McHugh, on 28th Jul 2017. Posted in Technology

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The largest retail representative body in Ireland, Retail Excellence, today reported a 36% Year on Year (yoy) increase in online sales through desktop and mobile devices when compared to June in 2016. 
 
The combined figure is constituted by 22% in sales across desktop devices and 14% on mobile handsets. 
 
The Report calculates key online metrics and allows retailers to benchmark their performance within their individual sector. With the additional benefit of sector data this in turn enables participants to more efficiently analyse the data and plan sales strategy for the months ahead. 
 
Commenting on the report, eCommerce Manager at Retail Excellence, David Campbell said, "From the latest monthly report for June 2017 it is clear that mobile usage by consumers browsing with intent to buy is continuing to grow rapidly with a YOY sessions increase of 46%. It is also interesting to note that certain sectors like pharmacy and cosmetics are experiencing accelerated growth across all devices. Furthermore, Click and Collect is proving an extremely successful dimension to a retailer’s sales strategy which ensures midweek convenience for consumers who are juggling work commitments with shopping."

He added, "The upward trajectory in online sales shows the importance of retailers having an online presence and being fully equipped to embrace the huge spend of €598 billion by European consumers over 2017."

Source: www.businessworld.ie

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