It was announced today that Laya Healthcare has chosen GMC Software Technology (GMC), with its partner Neopost Ireland, to deliver all customer communications.
 
Laya Healthcare claims the new deal will  enhance the customer communication process and will be rolled out in four phases over the coming months.

GMC Inspire provides the tools to help organisations create and manage complex personalised customer engagement across all channels and devices, whether in print or through digital delivery.

The solution is particularly beneficial to the insurance and banking industry as it integrates well with core legacy systems.
 
Director of IT at Laya Healthcare, Ian Brennan commented, "Our brand promise is our commitment to look after our members always and we are delighted to work with GMC to ensure we deliver excellent communication and provide the very best that our more than half a million members can expect in the future. 

"The introduction of GMC Inspire will improve efficiency, optimise the communication process to bring more benefits to our members and deliver a consistency across print, digital and mobile channels as the way we communicate with our members evolves."
 
Source: www.businessworld.ie