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Minister attends Google’s first Export Summit

Written by Robert McHugh, on 14th Feb 2018. Posted in Technology

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The Minister for Business, Enterprise and Innovation, Heather Humphreys TD, today launched Market Finder, a new tool from Google that helps businesses identify new customers, plan for success and grow their export sales online.

Once you enter your website into the Market Finder tool, it will suggest which export markets are best for your product or service. It shows the number of monthly Google searches for your product as well as a potential market’s gross domestic product. Market Finder analyses consumer internet use, demographics and disposable income, giving clear indicators and valuable insights into a market’s growth potential.

Google say Market Finder as a key tool to help Irish entrepreneurs grow their business internationally. The technology giant believes there is a real hunger for the skills to look for new customers and new markets, particularly in the wake of Brexit. According to Google, with 3.7 billion people online around the globe, every business, no matter how small, should be going digital to reach new customers around the world. 

Market Finder was launched today at ‘Think big. Think global’, an export summit which was attended by more than 100 companies from across Ireland.

Speaking at the event, Minister Humphreys said, "Digital is a key enabler for companies to find new markets and new customers and I welcome the launch of Market Finder by Google as an additional support to help Irish businesses respond to the Brexit challenge by accelerating their market diversification efforts."

Source: www.businessworld.ie

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