Pure Telecom today announced it has surpassed the 40,000 customer mark, after adding more than 10,000 new customers in 2016. The Irish-owned telecoms provider now has 42,500 customers and is aiming to more than double its customer base to 100,000 in the next three years.
The company aims to achieve growth through acquisition of other telecommunications companies, competitive wins and overall market growth.
Director and Co-founder at Pure Telecom, Paul Connell said, "It is a good time for the fixed line telecommunications industry. Ireland’s telecoms and broadband market is continuing to grow, with rural Ireland finally starting to benefit from wider availability of high-speed broadband. That has led to the emergence of the international ‘cord cutter’ trend, which sees consumers cutting their cable TV connection in favour of high-speed fixed-line broadband to watch Netflix and other streaming media services. I expect the arrival of Amazon Prime in Ireland will intensify that trend. As a result, we will see pressure coming on the TV licence as people ditch their traditional TV sets."