It was announced this week that TikTok will establish a new EMEA Trust & Safety Hub in Dublin with the creation of at least 100 jobs.
The short-form mobile video company say the Dublin hub will sit alongside similar hubs in the San Francisco Bay Area and Singapore, which will be responsible for covering other key regions around the world.
Building on recent local leadership appointments in markets including the UK, TikTok say this dedicated regional hub will place an even greater focus on strengthening policies, technologies and moderation strategies and ensuring that they complement both local culture and context.
Furthermore, the hub will also collaborate closely with regional regulators, policymakers, government and law enforcement agencies where required in the continued pursuit of promoting the highest possible standard of user safety.
Speaking this week, President of TikTok, Alex Zhu said, "TikTok is attracting more and more new users drawn to a truly creative, joyful and authentic space to express themselves. For people to feel comfortable expressing themselves, they must feel safe. The establishment of this new EMEA hub in Dublin and Cormac's appointment is part of our ongoing commitment to prioritise user safety by continuously strengthening the policies, technologies and strategies that both facilitate freedom of creative expression and protect users from harm."