WHOOP announced yesterday that it is set to open an office in Dublin with more than 50 employees due to be in place by the end of 2022. WHOOP is a personalized 24/7 digital fitness and health coach that helps people unlock their inner potential and make meaningful lifestyle changes via actionable feedback on sleep, recovery, strain and health.

The WHOOP membership includes free hardware and a platform designed to optimize behavior. The insights are grounded in measurements of key health indicators like heart rate variability, resting heart rate, respiratory rate, and sleep staging.

The company recently announced that it raised $200 million in a Series F funding round at a $3.6 billion valuation led by SoftBank Vision Fund 2. WHOOP also launched their newest products - the WHOOP 4.0 and WHOOP Body. To date in 2021, WHOOP has hired 7 Ireland-based employees across the Marketing and Membership Services functions; and is currently recruiting with a view to growing their headcount across multiple business functions.  
 
Welcoming the news yesterday, Tánaiste and Minister for Enterprise, Trade and Employment, Leo Varadkar said, "I’m really pleased that WHOOP has chosen to locate its new international base in Dublin, with plans to fill 50 new roles by the end of 2022. Dublin is rightly regarded as one of Europe’s leading tech cities, and has much to offer innovative new companies like WHOOP. I wish the team the very best in this exciting new chapter in Ireland."
 
WHOOP’s International Marketing Director, Briain Curtin added, "We’re very excited about today’s announcement and for the opportunity to build on WHOOP’s growth. We have ambitious expansion plans for international markets over the next number of years, and I’m looking forward to adding to our team and developing our base in Dublin to drive success."

Source: www.businessworld.ie