Irish people are more likely to upload their holiday pictures to social media when they are on holiday (51%) rather than when they are at home (47%).
This is according to research carried out by by e-commerce partner Webloyalty who surveyed over 1,000 Irish people to examine their online holiday habits over the past two years.
The research shows that 87% of people who have been on holidays in the last two years took at least one device with them and two thirds (65%) packed their smartphone, a third (31%) took a tablet and 29% say they took their laptop on holidays.
Furthermore, of those who had taken a holiday in the past two years, almost two thirds (65%) say they take advantage of free Wi-Fi at their accommodation and over half (56%) sought out free Wi-Fi at cafes and restaurants.
Managing Director of Webloyalty Northern Europe, Guy Chiswick said, "Whether it’s researching or booking a holiday or sharing your experience while you are away, technology now plays a huge role throughout our holidays.
"This represents a great opportunity for travel companies to start the conversation with consumers from the very beginning at the research phase rather than waiting for feedback after the holiday has happened.
"With the majority of consumers uploading pictures in the moment, there’s an opportunity for online providers to boost engagement on holiday and after getting back by linking the two. Review sites can boost user-generated content by enabling ‘in the moment’ reviews for example a picture and a star rating and then asking consumers for a more in-depth review post-holiday."