Aldi Ireland has agreed a new two-year deal with Cork-based Velo Coffee Roasters to supply all of its 149 Irish stores with its popular ground coffee. As part of this new contract, Velo Coffee’s award-winning Velo Tandem Coffee will be rebranded under Aldi’s premium Specially Selected range as Velo Specially Selected.

Based in Mayfield, County Cork, Velo Coffee Roasters employs 14 staff members. Aldi’s business represents about a third of the company’s output and between 2018 and 2021. Velo Coffee Roasters has seen strong growth in recent years, and will sell almost 500,000 bags of coffee across Aldi’s 149 stores over the next two years. 

Velo Coffee Roasters began working with Aldi in 2018 as part of Grow with Aldi, an initiative developed in partnership with Bord Bia designed to help small and medium producers develop their brand, with the opportunity to become a core range listing in all Aldi stores nationally. As a direct result of Aldi’s business, Velo Coffee Roasters has been able to invest significantly in future-proofing its supply capacity, which saw the company move to a new warehouse in January 2021, five times the size of its original facility. As well as this, the company invested in a brand-new state-of-the-art coffee roaster worth €310,000 which will double its bean-roasting capacity.

Commenting on the deal, Owner of Velo Coffee Roasters, Rob Horgan said, "We are thrilled to see Velo Tandem moving to Aldi’s Specially Selected range and are immensely proud to have gone from an unknown coffee company in 2018 to now, only a short time later, seeing such strong sales and being included in Aldi’s Specially Selected range in stores nationwide. Working with Aldi long-term has given us the security to expand and invest in our business and we look forward to working with Aldi for many years to come."

Source: www.businessworld.ie