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Opel to host global launch in Ireland

Written by Business World, on 17th Feb 2015. Posted in Ireland

article headlineIn a major coup for business tourism, Opel will bring 550 global motoring media people to Ireland for the launch of two new engines, the Mokka and Insignia. The meeting of global media in Ireland, the first international launch by any car manufacturer to take place in Ireland in over 15 years, was facilitated by Failte Ireland. The event will see the travelling media and staff tour the country over a two week period. Ireland is going to prove to be the ultimate testing ground this week as a fleet of 40 brand new Opel cars will be put to the test, across the scenic surroundings of Dublin, Kildare and Wicklow including sites such as Palmerstown House and Druids Glen. Welcoming the group to Ireland, Miriam Kennedy Head of Business Tourism with Fáilte Ireland said: "We are delighted to be supporting Opel for this event which will not only provide a revenue boost for the country but the international media exposure that is available will provide us with a fantastic opportunity to showcase the fabulous scenery and hospitality of Ireland." Opel Ireland's Managing Director, Dave Sheeran, who secured this high profile event for Ireland for 2015 added: "We are delighted to be the host nation for such a significant international launch, and look forward to welcoming our colleagues from across Europe, and indeed the global motoring community, to Ireland. Opel has always had an affinity with the Irish people, so it was a natural fit for the company to stage the international launch of our new engines in this territory." "This is not just a coup for Opel Ireland, or even for Ireland's automobile industry, but also for Irish tourism, which I believe stands to benefit hugely, over the course of the event." For more visit www.businessworld.ie

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