Enterprise Ireland is currently supporting a group of leading Irish equine companies to attend the China Horse Fair in Beijing from 14-16 October, 2015 following the success of last year’s event.
The horse industry contributes in excess of €1.1 billion annually to the Irish economy and China is viewed as having major market potential with significant purchasing power.
Over 2,300 trade buyers from China’s top breeding, horse sports and leisure facilities attended the fair in 2014 and Irish companies are keen to establish a strong presence in the market.
Home to 124,000 Irish sport horses, Ireland has an international reputation as an expert leader in the equestrian world. This expertise has been harnessed by Irish equine companies to supply the whole spectrum - from nutrition, biotech and engineering to equipment, apparel and medicines.
Trade buyers from across China will have access to the comprehensive product range and services on offer from Irish suppliers, catering for the needs of horse owners, trainers, breeders and service providers.
Along with Enterprise Ireland, other participating state agencies include Horse Sport Ireland (HSI), Irish Horse Gateway (IHG) and Irish Thoroughbred Marketing (ITM),
Source: www.businessworld.ie