Visa has today released its latest Irish Consumer Spending Index, which measures expenditure across all payment types (cash, cheques and electronic payments).
The index signalled a +2.5% year-on-year increase in expenditure in July, up from +1.8% in June. This implies that growth of spending by households in Ireland continued to gather pace at the start of the third quarter of the year.
This was the third month running in which the rate of growth has accelerated, with the latest rise in spending the most marked since March this year.
On a sectoral basis, Hotels, Restaurants & Bars posted the fastest increase in spending, seeing growth of +9.1% year-on-year. The Recreation & Culture category also registered a sharp rise in expenditure (+6.7%), while Household Goods remained a strong performer (+7.2%.)
The recent recovery in Clothing & Footwear spending also continued in July. Expenditure in the sector was up for the fourth month running and to the greatest extent since May 2016 (+3.2% year-on-year). The current period of growth follows a sequence of seven declines in eight months. A solid increase in spending was also recorded in Food & Drink (+3.2%.)
Transport & Communication posted a marginal rise in spending (+0.3%) for the second month in a row. Meanwhile, the only sector to see a reduction in expenditure was Health & Education, where spending was down -2.8% on the same month a year ago.
Growth of eCommerce spending rose for the third successive month in July, with expenditure up sharply (+8.9%) from the same month a year ago. This trend underlines the growth in popularity of online shopping among Irish shoppers, with European Commission research released last month showing that the strongest growth in the number of online shoppers in the EU last year was in Ireland, where there was a 7.8% increase.
It is estimated that 59.2% of the Irish population made an online purchase in 2016 and Ireland also had the highest percentage of businesses (with at least 10 persons employed) selling online.
The data shows that Face-to-Face expenditure continued to fall, the tenth month running in which a decline has been recorded. The pace of reduction, however, at -0.5% year-on-year in July, was the slowest so far this year.
Commenting on the figures, Country Manager at Visa Ireland, Philip Konopik said, "Our latest data shows that the growth in Irish consumer spending remains modest, but encouragingly the rate of expansion has now accelerated over three consecutive months, with eCommerce as the key driver. The further improved unemployment rate, with increasing job prospects, is likely to help support further rises in consumer spending in the future."