Visa have this week announced the launch of "AIB Everyday Rewards" which will offer AIB cardholders cashback from some of Ireland’s favourite shopping brands.
The initiative is powered by Visa’s Card Linked Offers which uses transactional data to serve customers attractive, relevant and simple cashback offers. In order to join the programme, AIB customers need to register their AIB Visa debit or credit cards on the AIB Everyday Rewards portal. Customers can register up to five AIB cards, giving them flexibility and choice to match their spending habits when redeeming offers.
Customers don’t have to worry about printing vouchers or entering codes to take advantage of the offers. Once they have made a purchase through the programme with their registered Visa card, they will automatically receive cashback into their Visa account, typically within five working days. New offers will be made available to customers every week from a wide range of retailers.
Some of the launch partners include Lidl, Topaz, Boots, H&M, Easons, Butlers Chocolate Café, Elverys Sports, Parking Tag, Apache Pizza and Enterprise Rent a Car.
The benefit for retailers is that unlike other digital advertising channels, Visa provides them the ability to link a very specific offer to a specific consumer and the retailer only pays when a sale is made.
Commenting on the initiative, AIB Group Propositions & Brands Director, Brian Keating said, "Our partnership with Visa for ‘AIB Everyday Rewards’ allows our customers a really simple and straightforward way to enjoy cashback rewards when they use their AIB Visa debit or credit card with a range of leading retailers in Ireland. We are really excited about this innovative programme and the benefits it will provide our customers."
Source: www.businessworld.ie
