Digital Business Ireland (DBI), the representative body for online businesses, has today called for the party leaders of the next government to prioritise the provision of a senior cabinet post for digital affairs.

The organisation contends that Ireland needs to be fully equipped to embrace "a new digital culture" in order to position itself in a new world order. Set up in 2019, DBI has membership footprint across a wide range of digital businesses to include retail, hospitality, technology, professional services, travel, transport, education, leisure, agri-business and property.

The DBI has warned that the pandemic has accelerated Ireland’s digital development and the Government must be ready to embrace the possibilities now presented.

Speaking this week, Founder of DBI, Lorraine Higgins said, "Given the increased dependency on technology and online it is clear that we desperately need a department to house all matters relating to it so there is a streamlined approach and that the burden isn’t spread across a range of departments. Ireland can no longer afford to have a piecemeal approach to issues affecting the digital world as this will have long standing ramifications for the future of this country and our ability to attract investment."

Source: www.businessworld.ie