A long term strategic partnership has been announced today by C&C Group and Coca-Cola Amatil (NZ) for their for their Magners & Tennents brands.
Under the terms of the new deal Coca Cola Amatil and C&C group will enter into a profit and marketing investment sharing agreement which will strengthen Magners competitiveness, marketing and route to market.
C&C Group and Coca-Cola Amatil have worked together under a distribution agreement on Magners in New Zealand since 2014 and based upon the success of the last two years have agreed to new commercial terms which will form a 10 year strategic partnership between the two companies.
Regional Director for Asia Pacific at C&C Group, Conor Hardy said, "We are delighted to strengthen our partnership with Coca-Cola Amatil in New Zealand. We are very optimistic about the future for our brands under this new agreement.
He added, "This new strategic partnership will allow us to collaborate on a long term basis to ensure we position Magners and Tennents to participate in meaningful long term market growth."
Source: www.businessworld.ie
