Fallon & Byrne is set to open a new flagship food hall, delicatessen and restaurant at Dundrum Town Centre, it was announced today.

To be located in Ashgrove Terrace, Fallon & Byrne will anchor Hammerson’s Pembroke Square development project. It is hoped the project will reinvigorate a currently underutilised part of the centre.

Customers will be able to choose from a wide range of the best Irish and international artisan products and brands. Shoppers can also look forward to an ‘al fresco’ dining option with a new outdoor terrace that will surround the front of the store.

Hammerson’s vision for Pembroke Square will also bring to Dundrum and the surrounding region, a new 6,000 sq ft (550sqm) of public realm. The new square has been curated especially to be able to host its own dedicated programme of events for shoppers and visitors throughout the year.

Speaking this week, Managing Director at Fallon and Byrne, Fiona McHugh said, "We are delighted to bring our signature shopping and dining experience to Dundrum town centre. Our aim is to create something truly special in the soon-to-be-restored heritage buildings that lie at the heart of Pembroke Square, which we believe will be a dynamic new quarter within the centre."

Hammerson Director of Retail Ireland, Simon Betty added, "Our vision for Pembroke Square is to create a new destination within Dundrum that combines a vibrant dining and leisure space with an area of exceptional public realm that will become a new focal point for visitors to enjoy throughout the year."

Source: www.businessworld.ie