The global aesthetics market is ever developing and growing at an incredible pace. A new market research by MarketsandMarkets.com just revealed that the industry is expected to reach as astonishing $13.29 billion between 2016 and 2021. This includes revenues streaming in off treatments ranging from liposuction and cellulite reduction, skin tightening and thread lift, implants, laser removal and botox treatments as well as all other dermal fillers. What can explain this overall success?
1. Popularity of minimally invasive procedures
Minimally invasive procedures have been on a constant rise since the early noughties. In the USA alone, according to the American Society of Plastic Surgeons, almost 16 million of minimally invasive plastic and cosmetic procedures were carried out last year in the US alone. That’s a rather incredible rise of 115% since 2000 and it keeps on growing every year.
Minimally invasive procedures have come a long way since the early days of plastic surgery. In 2016, it’s never been easier to pop out on a lunch break and come back with a whole new face, without the heavy bruising, swelling, long recovery and unnatural looks usually associated with heavier plastic surgery procedures. This democratisation of cosmetic surgery also means that the stigma typically attached to the procedures is also disappearing progressively. Publicity brought on by celebrities such as Iggy Azalea also have a lot to do with the rising popularity of minimally invasive procedures. Azalea has been rather candid on social media about her relationship with her plastic surgeon Dr. Ashkan Ghavami, thanking him for his work on her famous nose and breasts. The surgeon later explained that he uses minimally invasive techniques that don’t rupture blood vessels to prevent bruising and allow his patients to recover in less than 24 hours for procedures such as breast implants.
2. Rising interest of the male population
Cosmetic procedures are also on the rise for men, a part of the population that was typically shy about getting anything done for fear of appearing self-conscious, a trait rather unfairly usually associated with women. Men are growing more comfortable in taking extra steps to look good: rhinoplasty, eyelid surgery, male breast reduction and liposuction are amongst the most popular procedures.
3. Larger range of techniques on offer
Finally, progress and a larger range of techniques overall can also explain this success. A few years back, nonsurgical procedures were much rarer and almost exclusively limited to injecting bovine collagen and dermabrasion. Every year now, new techniques and products are offered to the public. Biggest trends in 2016 included laser fat reduction, longer lasting botox treatments and area specific dermal fillers.