It was announced today that Just Eat is to sponsor hit dating show, First Dates Ireland when it returns to RTÉ2 on January 19 at 9.30pm.
The deal comprises of idents and online sponsorship across the new 12 week series, including pre-rolls on all First Dates Ireland episodes and all catch-ups broadcast on RTÉ Player.
Series 1 of First Dates Ireland proved hugely popular on RTÉ Player and was the second most popular entertainment programme on RTÉ Player in 2016 with over half a million streams (556,760) including First Dates Ireland Extras with close to 60,000 streams.
Commenting on the new deal, Marketing Director at Just Eat Ireland, Edel Kinane said, "Our sponsorship of First Dates Ireland is an exciting platform for us and represents a great fit for our brand. At Just Eat we focus on food discovery and inspiring consumers to make new choices and explore the range of over 30 cuisine types from over 1900 restaurants available on our app. So just like the dating game we provide something to match everyone’s tastes."
Source: www.businessworld.ie
