Legacy Consultants, the communications and sponsorship agency has been retained by Littlewoods Ireland to manage the activation of their new GAA partnership, which was unveiled in Croke Park in spectacular fashion last week.
The agency, started by Bernard and James Brogan in 2012, played a pivotal role in bringing together Littlewoods Ireland and the GAA, negotiating the three-year sponsorship of the GAA Hurling All-Ireland Championship and Camogie National League.
Legacy Consultants will now work with Littlewoods Ireland on the upcoming Camogie and Hurling campaigns over the coming seasons.
As part of the announcement, Legacy Consultants led a spectacular launch which saw a catwalk erected in Croke Park with new style ambassadors Jackie Tyrell, Anna Geary and hurler of the year Austin Gleeson, modelling the latest V by Very clothing collections. Light projections featuring nine-time All-Ireland winner, Jackie Tyrell striking a giant sliotar appeared on buildings in Dublin, Cork and Galway on the night to add another dimension to the launch.
Commenting on the launch, Legacy Consultants Managing Director, James Brogan said, "It’s an exciting time for both Legacy Consultants and Littlewoods Ireland and we look forward to working together with the GAA and Camogie Associations to deliver an innovative sponsorship over the coming years."
Source: www.businessworld.ie
