The long-awaited Penneys store at the Square Shopping Centre in Tallaght was officially opened by the Taoiseach Micheál Martin today, following a €10 million investment by the retailer. The new store has resulted in the creation of 300 new jobs for the area and is part of Primark’s commitment to invest €250 million in Ireland over the next 10 years.
This is the first new Penneys store in Dublin in six years, following its opening in Liffey Valley Shopping Centre in December 2016 and is the retailer’s 37th store in Ireland. Located on the ground floor of The Square, it is one of the largest fashion stores at the shopping centre with 43,500 square feet of retail space and a Nails, beauty salon.
This comes as Primark opened its second store in the Czech Republic yesterday in the city of Brno, and tomorrow it will open its 56th store in Spain, in San Sebastian. This will bring the total number of Primark stores to 408 globally.
Celebrating the opening in Tallaght today, Penneys treated customers to a warm welcome including a performance from local dance troupe Phoenix Dance Academy, branded Penneys treats, a live DJ in-store and a bespoke photo wall to capture their first visit to the new store.
Commenting at the Tallaght store opening, Taoiseach Micheál Martin said, "Penneys is at the centre of Irish and international retail, and its success continues to prove how valued the brand is in our lives in Ireland. The jobs announced today is testament to Primark’s strength and continued growth. Penneys is a significant employer in Ireland and internationally, and its growth brings footfall back to our towns and cities in Ireland. I congratulate all at Primark on today’s opening in Tallaght and wish this beloved retailer continued success."
Chief Executive of Primark, Paul Marchant added, "Today is a proud day for everyone at Penneys as we open our brand new store in Tallaght and continue to expand in our home market. We are thrilled to welcome our colleagues and customers into this new store to experience the best of fashion retail. We know our customers have been waiting for Penneys at The Square for a long time and we are delighted to finally open our doors to this great community."
Source: www.businessworld.ie
