Online traffic to RTÉ’s online and mobile services (RTÉ.ie, RTÉ News Now app, RTÉ Player, RTÉ radio apps) reached record levels in 2016, attracting up to 1.2 million browsers per day, according to figures released by RTÉ today.
The 2016 Irish General Election, the US Election, Michael Conlan’s defeat at Rio, the Orlando nightclub shooting and Ireland’s historic victory over New Zealand in Chicago, were among the top online stories in 2016, attracting the highest peak in online traffic across RTÉ.ie and RTÉ News Now app.
The weekend of the Irish General Election attracted the biggest surge in traffic during the year with over 31 million page views and 1.9 million unique browsers across RTÉ.ie and RTÉ News Now app across the count weekend alone. Online traffic that weekend was up by 68% compared to the 2011 General Election count weekend.
The RTÉ Sport Rio Olympics site on RTÉ.ie achieved a record 15.4 million page views and 2.1 million unique browsers across RTÉ.ie and RTÉ News Now app. Boxer Michael Conlon’s defeat in Rio attracted one of the highest surges in daily traffic to RTÉ.ie and RTÉ News Now app during the year, with 7.6 million page views.
Across the year, the soaps remained the most popular shows on RTÉ Player, with Fair City topping the soaps with 5.8 million streams, followed by Home and Away with 5.4 million streams and EastEnders with 4.7 million streams.
Commenting on the increasing reach and impact of RTÉ’s online and mobile services, RTÉ’s Chief Digital Officer, Múirne Laffan said, "Within the Irish market, RTÉ operates the number one multi-media website, news and entertainment app and on-demand TV and radio services. With close to 50% of Irish adults connecting with RTÉ’s online services every week, 2016 delivered strong growth and engagement with online audiences."
Source: www.businessworld.ie
