Retail Excellence has this week partnered with Twitter to provide training and support for over 100 member retailers across different sectors from fashion to electrical, food and pharmacy.
The partnership aims to give leading Irish retailers insights into how Twitter can be best utilized to improve their reach, turn views into sales, gain customers and brand loyalty. Key insights into efficient leveraging of the platform across organic, paid and personal perspectives were all covered over the morning briefing yesterday.
Best in class examples were highlighted and the retailer Q&A sessions with member company Paddy Power on the day provided excellent learning opportunities for all involved.
Speaking about the education session, eCommerce Manager at Retail Excellence, David Campbell said, "I am delighted to see Retail Excellence partner with Twitter on this fantastic initiative. With an expected €598 billion to be spent online across Europe for 2017 we aim to empower and support Irish retailers get a slice of this pie. Our members gained crucial insights into how they can effectively utilize Twitter to generate positive brand awareness across organic, paid and personal perspectives which will help drive sales for their business."