Minister of State for Trade, Employment, Business, EU Digital Single Market and Data Protection, Pat Breen yesterday commenced a two-day Enterprise Ireland trade visit of 34 companies to Germany.
The trade mission is part of Enterprise Ireland’s Brexit response which aims to accelerate exports to Europe by 50% by 2020.
Central to the itinerary are two world-renowned trade fairs- Medica, the leading global event for manufacturers of medical technologies, and Eurotier the world’s largest exhibition for agricultural innovations.
Medica, the world's largest medical trade fair, takes place in Düsseldorf from 12th to 15th November and will attract over 120,000 visitors. The 16 participating Irish companies will present their technology solutions in the areas of electromedicine, laboratory medicine, medical technology and diagnostics to potential buyers.
The theme at EuroTier 2018, which takes place at Hannover Exhibition Center, Germany, from 13th to 16th November 2018, is "Digital Animal Farming". Over 160,000 visitors will attend this event focused on highlighting technologies for successfully combining productivity and animal welfare, as well as information management and the sustainable use of natural resources.
18 Enterprise Ireland agritech clients will showcase their innovative products, services and technologies to potential customers at Eurotier, including Cheetah Electronics; HerdInsights and Lir Analytical which will exhibit on the dedicated Irish Pavilion.
The exhibitors on the Irish Pavilion will promote their products and services under the Enterprise Ireland #IrishAdvantage banner, a campaign promoting the advantages of sourcing suppliers from Ireland directly to buyers in key Eurozone markets.
A growth in exports of medtech and agritech products and services to Germany is part of Enterprise Ireland’s strategy to support clients to deliver 60,000 new jobs, increase exports to the Eurozone by 50% and add an additional €5bn in exports from 2017 – 2020.
Speaking on his arrival in Düsseldorf, Minister Breen said, "Germany is a key export market for Ireland. As Europe’s largest economy and the fourth largest in the world, it offers substantial growth opportunities and potential for increased collaboration in the agritech and medtech sectors for innovative and ambitious Irish companies. This trade visit provides a valuable opportunity for the participating Irish companies to present their innovative solutions to buyers and potential partners attending these huge fairs."