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Irish gin producers aim to treble sales to 5m bottles by 2022

Written by Robert McHugh, on 6th Apr 2018. Posted in Agriculture

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The Irish Spirits Association (ISA) has today claimed that Irish gin producers want to treble sales by 2022, with the aim to sell 5 million bottles or 400,000 9-litre cases around the world.
  
The ISA today launched a Strategy for Irish Gin 2018-2022, which aims to promote the worldwide growth of Irish gin over the next five years by developing world-leading standards for quality and authenticity.

The Association claims last year was a breakthrough year for Irish gin. Exports more than trebled and 130,000 cases of Irish gin were sold around the world. In response to this growth, the ISA created an Irish Gin Working Group to create this strategy for further growth.
  
The new strategy identifies the main target markets for Irish gin. While Ireland will remain the most important market, Irish Gin producers have identified the UK, Spain, Germany, the USA and Canada as the priority export markets. The strategy also sets out four key goals and a number of actions to deliver on the vision and growth targets for Irish gin.
  
Speaking today, Chair of the Irish gin working group in the Irish Spirits Association, Pat Rigney said, "The Irish gin industry is ambitious, and our ambitions are increasingly global. Irish gin is already regarded as a world-leader in terms of quality and authenticity. As sales begin to increase at home and abroad, we want to ensure that we can take advantage of this positive growth trajectory by developing world-leading, consumer focused standards, building on Ireland’s reputation for great food and drink."

He added, "Export-growth is vital, and we have identified five priority international markets that we wish to target for growth with the support of Government and statutory partners. Export-growth will support job creation through Ireland and help deliver on the Government’s FoodWise 2025 targets."

Source: www.businessworld.ie 

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