In a recent survey conducted by iReach Insights, 1,000 adults were asked all about St. Patrick’s Day and their plans for the national holiday.
 
The survey found that 36% of adults will spend time at home with their family and friends, 34% will go to the parade, 24% won’t do anything special [30% male, 18% female], 18% will go out for drinks and 14% of adults in Ireland will watch the parade on TV.
 
Forty seven per cent of people in Ireland will drink alcohol and 53% won’t. Half (51%) of those who will drink alcohol on St. Patrick’s Day will drink beer [69% male, 30% female], wine 35%, spirits (23%) [16% male, 32% female], cider (14%) and 15% of those who will drink alcohol on this Friday will drink Guinness [Male: 22%, Female: 6%].
 
When asked “How would you describe the level of alcohol consumption on St. Patrick’s Day?”, more than the half (57%) of people in Ireland answered with “far too much consumed” [Male: 50%, Female: 63%], 32% think a lot is consumed, 6% answered with “a reasonable amount is consumed” and 5% of adults in Ireland think that not that much is consumed on St. Patrick’s Day.
 
iReach Insights provides a range of research and market intelligence services in Ireland and Europe.
 
Source: www.businessworld.ie