Dublin has been ranked in 20th position out of 55 leading cities surveyed in the annual City RepTrak® 2016 international survey, undertaken by The Reputations Agency and Reputation Institute.
The survey, based on views of the general public in G8 nations, saw Dublin’s ranking improve from 22nd to 20th position by registering a reputational “Pulse” score of 76.30.
The index ranks the world’s most reputable cities based on levels of Trust, Esteem, Admiration and Respect. It also measures cities across 16 metrics including Advanced Economy, Effective Administration and Offers a favourable environment for doing business, amongst others.
The study also confirms a link between a city’s reputation and people’s willingness to visit, work, live and invest there.
It revealed that Dublin improved its ranking by two places from last year and is now placed ahead of cities such as London (22nd), Paris (23rd), Berlin (29th) and Brussels (35th) but behind Edinburgh (6th), Rome (8th), Barcelona (14th), Madrid (15th) and Frankfurt (16th).
The 20th placed ranking is the joint highest ranking achieved by Dublin while the Pulse score is the highest score registered by Ireland’s capital in this annual survey, now in its sixth year. This Pulse score measures the strength of the emotional bond, or gut feeling, which the general publics in the world’s largest and most influential economies have with each of the cities.
For the second consecutive year, Sydney is the city with the world’s best reputation, according to the study.
The perceptions of Dublin improved across all measures within the study but most notably in the metrics: effective government (+3.40); advanced economy (+3.97); appealing environment (+3.86) and beautiful city (+5.66).
An important area in which perceptions of Dublin have also significantly improved since last year is financially stable and has great potential for the future (+5.46) which registered a Strong/Robust score of 70.95 for the first time having risen from a Weak Score of 57.45 in 2012.
Head of Corporate & Financial PR at the Reputations Agency, Niall Quinn said, "It is encouraging that Ireland’s capital city has seen both an improvement in its reputational score and ranking among the top international cities. With a renewed focus on alternatives to London post Brexit, and given the link between a city’s reputation and people’s willingness to visit, work, live and invest in that city, an enhanced reputation can only add to the attractiveness of Dublin as a possible location for businesses looking to relocate operations from the UK."
Source: www.businessworld.ie
