It has been announced today that a French-owned company, Passion Spiruline Ltd., will establish a European hub in Dublin, creating 13 jobs.

The company was founded by three French entrepreneurs, of which two have a background in spirulina production. Passion Spiruline Ltd. has emerged as a specialist in the spirulina supply-chain, with exclusive production partnerships as well as a direct pilot production operation in France. 

Their aim is to transform spirulina, an iron-rich supplement, from a dietary supplement to a superfood. Core activity revolves around Gourmet Spirulina, a premium spirulina brand made of the UK and Ireland’s only culinary-grade raw spirulina. Their portfolio also includes B2B activities, among which supplying businesses with premium spirulina for health foods as well as specialised dietary supplement mixes.

The company has launched an extensive range of products, including healthy raw Spirulina in nibs, crunchies and petals forms and has plans for more. In partnership with the Independent Brewing Company of Ireland, the company issued a celebratory green ale for St Patrick’s Day.

The company was introduced to Ireland through ConnectIreland, the company responsible for delivering the Government’s Succeed in Ireland initiative, as part of the Action Plan for Jobs, in association with IDA Ireland.

Minister for Jobs, Enterprise and Innovation, Richard Bruton said, "The ConnectIreland scheme allows IDA to reach companies that they otherwise would not meet. Today’s announcement that Spiruline is creating 13 jobs as part of the scheme is a welcome boost. I wish Spiruline every success with this project."

Source: www.businessworld.ie