Thirty Six per cent of consumers say that the ban on the sale of alcohol on Good Friday should be lifted and things should change entirely according to research carried out by strategic market research agency, Ignite Research.                     
                                                
Furthermore, the older the demographic, the more agreement there is for the ban to be lifted, with 49% of 45-54 year olds agreeing with an outright ban compared with just 26% of 18-24 year olds.                                          
                                                
Consumers surveyed were asked to evaluate their own drinking behaviour, surprisingly, only 3% described themselves as ‘heavy drinkers’ and 61% identified themselves as a ‘light drinker.’ Meanwhile, over one third (36%) said they were a 'moderate drinker.' This suggests that recipients understate their own drinking habits when prompted. 
                                                
Managing Director at Ignite Research, Mark Nolan, "This specialist piece of research by Ignite has provided an interesting insight into the attitudes of Ireland’s relationship with alcohol in 2015. It seems that Irish people underestimate how they see their relationship with consuming alcohol, with just 3% of those surveyed describing themselves as heavy drinkers. 

It is also apparent that as a nation we enjoy our traditions; 50% said that the Good Friday alcohol ban should be kept exactly as they are. However, looking at the other side, there is still sizeable opposition with over a third of consumers calling for the ban to lift entirely."

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